Lead Generation for a B2B Service Provider
Industry: B2B / SaaS
Duration: 5 Months
Challenge:
Despite a solid service portfolio, the company struggled to attract and convert quality leads online.
Approach:
We designed a LinkedIn and Google Ads-based campaign with a conversion-optimized landing page and automated email follow-ups. Lead scoring was implemented to prioritize high-value prospects.
Tools Used:
HubSpot CRM, Google Ads, LinkedIn Campaign Manager
Results:
- 60% increase in qualified leads
- 45% boost in conversion rate
- 30% lower cost per acquisition
Client Feedback:
The campaign gave our brand a real identity online — our traffic and orders grew beyond expectations.”